I attended a live event this last weekend at Las Vegas.
Ross Goldberg’s Seminar.
It is not that I was really going to see the speakers, but the only reason I went was to meet three people: My good friend Sterling Valentine - who I have been working ith on a couple of projects for the last 6 months - , Harris Fellman and Liz Tomey (both introduced to me by Sterling).
So, why is that I am taking two 18-hours flights from Berlin, Germany to Las Vegas and back? I share No fascination for this city in general AT ALL by the way!
Cost for the whole trip and expenses might have been around $1500, which is not the problem. The time is even more of a problem. I lost 4-5 full days at home with my wonderful family.
So why it’s worth all efforts to meet people in person?
It was only for the one reason that I wanted to fly over to LV.
I wanted to meet these people face to face.
Sterling is always talking about this andand he’s none short of just right.
Here’s what he says:
“We are not in the marketing business, not are we in the software or info-product development business. This is a PEOPLE business!”
He’s right. But there’s a disclaimer. It’s NOT to shake hands, take a picture and walk on to the next person. I recommend you only plan to make a really good connection to your top three people at each event.
I attended Mike Filsaime’s 7figureWorkshop earlier in 2007 and i met al those guys, nevertheless to find those i can connect best with and who are similar in approach and character I needed to only focus on 2 or 3 of them. No need to make quick, weak connection to all of them.
I can honestly say that each seminar I go to pays me back at least 10 times the cost i had.
But: Don’t be fooled. You can only profit from connections if you have somethig to profit with.
You may make friends regardless of having something to offer, to sell or to get help on. Nevertheless, in that case, it will be pure spend that you have to write on the “cost” side.
I would suggest yu have a product, service or an idea to present to others before attending seminars.
All this of course is only if you are not primarily interested in the speakers’ content.
My flight is boarding now, so i will continue about seminars/events in the next post.
Attend seminars.
But not only to spend your money.
Talk soon,
Norman
