Norman Freeman On What They Call
"Internet Marketing"

While a letter can be a very powerful tool for beginning a new relationship with a key decision maker, it is limited in terms of what we can realistically expect readers to do once they have read it.
Practically speaking, unless readers have a burning need for your services, they will not pick up the phone. […]

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Here’s a lesson I learned from Eben Pagan, who is one of the business people who had a  big influence on me lately.
“Give your BEST stuff away. For free!” is what he says. And he explains it very interesting.
It won’t work for ANY business, I am sure, but here’s my 5 cents:
It is always a […]

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