If you’ve been using Google’s AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.

But who do you do this? Well, the major way you’ll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer’s belt.

The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.

Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.

Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.

If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you’re at it you might want to ensure the word springs up in the page’s last paragraphs.

And of course, it’s very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you’re really passionate about. That way, providing you give it a lot of effort you’re bound to have a great page quite fast.

If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.

This takes a little while, but if, after waiting, you still can’t find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn’t take much, often just changing a few words will give you the right results.

And of, course there’s the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.

So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you’ll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.

Dear fellow internet marketer,

Let’s get something dead straight before we start.

I hate Keyword tools . I hate them more than you do, and I always have. They just don’t keep the promises they make!

Really, I can’t stand another one far too complex to get FAST GOOD USEFUL results…

And if you give me a few seconds I will tell you why.

But first, let’s start with how I got here, and why I’m writing this…

It must have been about three weeks ago now, I was browsing the web when I got saw a small little AdWords ad about a new Keyword-research tool called “Keyword Country”…

Now, I don’t really trust anyone, especially not those hyping AdWords-campaigns promising the holy grail in keyword-research (which is, has been and – so I thought – will always be a pain in the ass, right?).
Nevertheless, I can afford it and gave it a test-drive (it’s ridiculously cheap for a test-day!).

It’s somewhat similar to Wordtracker. It’s online and not a local Software on your own PC.

“But why do I hate those damn keyword tools with a manic passion…”

Well, let me explain. I am an internet marketer, and I spend close to $400 a day on Google Adwords (giving me a return of about $2000 on average). In short, I know what I am doing.

Also, I have hundreds (yes, there are people like me. And they make profit with it!) of Domains bringin in profits through Google AdSense ads. If you don’t know what that is, you may stop reading here and surf somewhere else…).

But, I have never been a big fan of keyword research tools – for me, having a keyword list 20,000 long has never conferred much of an advantage on the marketer. What it does do, though, is sound good on a sales letter… and lots of newbies see “build a list of 20,000 keywords”, and think “wow! What a big number, here are my credit card details”.

Then, the same guys who bought the keyword tool realize that a big list of keywords doesn’t mean anything on its own – only after wasting their cash on Adwords… and then, the next tool comes out and the cycle repeats itself…

Great for the guys who made the software – pretty crappy for the poor newbie who bought it.

So, you can imagine my thoughts when I came accross Keyword Country.

When I reached the Keyword Country website, I was actually pretty impressed with the professional look. It looks different to all the standard “salesletter-type-all-formatted-the-same” internet marketing product sales pitches.

Actually, they seem to address not only the “guru” marketers and their “make money quick” community, but are really dead serious about a high quality service. And even more impressed I was with some of the features that this appears to have – search keywords by bid-range of AdWords advertisers, count competing sites not by number of sites listed in google, but by those listed AND have the keyword in the title tag, doing a “blank” search, have a concrete earning prediction (!!!) and much more…

But, again, I have to be honest with you…,

At this point, I still thought to myself, “nice site, lots of features, this will convert well… but yet again, there will be a catch… so forget it“.

… but a few days later my friend e-mailed me, letting me know he had used this new keyword-tool to setup a few tests to target the best words for promotions on Adwords and for his new AdSense Sites and that he was about $200 up. He also said that I needed to drop what I was doing and have a close look at it! So, I finally spent the money and purchased my account at Keyword Country.

Just so you know, I only purchased because… well, money isn’t too much of an issue for me, and I was about to file it away on my to-do list when my friend started up again – in fact he pestered the hell out of me to get using the tool once I had it!

So, I decided to give it a chance, and make full use of Keyword Country… I sat down for an hour to play around with the functions…

But an hour wasn’t enough…

You have that site on-line for quite a while, its generating a good number of hits every day and you’re thinking whether or not to use AdSense advertising on it to make it generate some form of income.

Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.

AdSense is generally a great tool for webmasters. Whereas, they would use to worry about how to raise enough money to keep their sites profitable, or at least keep them on-line those worries are gone.

AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.

AdSense can also very well integrated with your website, it’s easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.

AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it’s become sort of a business in itself.

It’s also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don’t have to create many accounts unnecessarily.

But as stated, above, there are some negative aspects to advertising with AdSense and here’s a small list of such cons.

Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called ‘click fraud’, which means somebody would be producing artificial clicks on your page.

There’s one really nasty side to that. It doesn’t have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.

The earning AdSense brings you are by no means constant. In fact, they’re not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It’s that kind of pressure that has a negative impact on you.

First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.

If you fail to do that you won’t have any visitors, and that of course means you won’t have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.

And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.

When writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.

So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.